Blog: Dear marketer, do you know what your brand sounds like? | Axe Gold global campaign | YouTube top 10 | The next big things for brands in 2018

View in web browser   Tuesday, 09 January, 2018 Blog: Dear marketer, do you know what your brand sounds like? GD Prasad The author believes that brands must open their ears to sound and music again to improve interactions and consistently make consumer experiences far more intuitive and purposeful   Axe takes to short-form bits to celebrate Gold heroes Campaign India Team Watch films from the global campaign conceptualised by 72andSunny Amsterdam here   The next big things for brands in 2018, according to Audi's chief marketer Benjamin Braun Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in the marketing mix   Unmetric Engagement Meter: Most viewed on YouTube (21-31 December) Campaign India Team Videos from Religare Health Insurance, Vaseline, Maruti Suzuki and more...   Dentsu Webchutney bags Aditya Birla Health Insurance and Sun Life MF's digital mandate Campaign India Team The agency's Mumbai office will handle the accounts under the Aditya Birla Capital stable   Editor's Picks View from Nepal: Emerging advertising trends in the Himalayan Kingdom Ujaya Shakya In the first of a regular monthly column, the author talks about emerging trends in the Nepalese advertising business   Effies 2018: McCann, One97 Communication take top honours Campaign India Team Ogilvy won the Grand Effie and finished in second place   Effies 2018: Images from the awards night Campaign India Team McCann Worldgroup India bagged the 'Agency of the Year' accolade at the Effies 2018 award ceremony hosted on 5 January in Mumbai. One97 Communications took the top client honour.   Piyush Pandey to present IAA Retrospect and Prospects Campaign India Team The event will be held in Mumbai on 7 February and will also see the Pandey brothers felicitated for winning this year's Lion of St Mark award

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