Auto-redirects cost advertisers $1.1b a year | Diageo's Thompson on Snapchat controversy

Plus: Kantar combines four consulting brands | Hong Kong loses interest in mahjong | 5 luxury ecommerce approaches

View in web browser   Monday, 08 January, 2018 Advertisers losing $1.1 billion a year to redirected links Babar Khan Javed Multiple hacker networks involved in large-scale auto-redirect attacks are costing advertisers and publishers $1.13 billion annually, according to a new report.   Premium When trust is snapped James Thompson Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.   WPP's Kantar merges four brands into one consultancy Matthew Chapman Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail will cease to exist as brands in favour of the Kantar Consulting masterbrand.     Mahjong losing appeal, betting gaining ground in HK: Ipsos Soon Chen Kang 江欣珍 An Ipsos Media Atlas Survey highlights changing gambling and alcohol-consumption patterns in Hong Kong.   The 5 diverging ways luxury brands approach China ecommerce Ruonan Zheng Ecommerce seems is shaping up to be a defining facet of luxury brands' strategies in China in 2018, but each is handling the task very differently.   Editor's Picks The dangers of binary thinking Charles Wigley BBH's APAC chairman explores the siren song of the false dichotomy.   Fetch countersues Uber after being accused of click fraud in mobile ads Matthew Chapman Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.   2018 resolutions around brand safety and programmatic Babar Khan Javed We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.   Promoted Fox Sports and AccorHotels collab buffs up content marketing strategy Staff Writer Groundbreaking campaign leveraged the full suite of Fox assets.   Events Campaign360 Mar 20, 2018 Capella Singapore   MediaWorks May 23 - 26, 2018 Bangkok

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