AdAsia's big plans | DAN adspend outlook | Merkle's China move

View in web browser   Friday, 12 January, 2018 Newly-minted AnyMind Group talks IPO plan and more acquisitions Soon Chen Kang 江欣珍 New business structure allows company to scale into other industries and expand, says the company's top management.   DAN eyes less ad spend growth than other forecasts Olivia Parker Dentsu Aegis Network's new ad spend forecast expects both global and APAC growth to accelerate this year - but at more modest rates than late 2017 predictions.   Dentsu Aegis Network combines Merkle and &c in China Jenny Chan 陳詠欣 The move brings together complementary strengths in performance marketing.     AdMaster creates four new business divisions Jenny Chan 陳詠欣 AdMaster forms new Jingshuo Group in response to growing product matrix   InMobi's latest deal will help APAC publishers pivot to video: CEO Babar Khan Javed The $90 million cash and stock deal to buy Los Angeles-based AerServ opens doors in both the demand and supply side of programmatic and video offerings   Recruiter Tyron Giuliani leaves Optia to focus on coaching David Blecken The executive search specialist says advertising agencies are grossly under-using LinkedIn as a means of generating new business.   Festival director to leave Spikes Asia Staff Writer Andrea Hayes to step down at the end of April; recruitment for new director underway   Editor's Picks The end of agencies as we know them, and what to do now Rei Inamoto Rei Inamoto offers some sound advice for advertising service providers that want to remain relevant.   New Australian lamb ad divides opinion, again Faaez Samadi While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.   Premium Ikea's ecommerce challenge Soon Chen Kang 江欣珍 BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.   These technologies will set the tone for marketing in 2018 Anthony Baker According to R/GA's group technology director.   Events Campaign360 Mar 20, 2018 Capella Singapore   MediaWorks May 23 - 26, 2018 Bangkok

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