Mercedes' youth drive | 'Underground' advertising in HK MTR | Grey Group's new global CEO

Plus: Three gaps SSPs should address, Adrian Toy leaves Puma, the latest people moves

View in web browser   Wednesday, 02 August, 2017 How Mercedes-Benz is steering toward younger buyers Rick Boost, Faaez Samadi Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.   Ads vie with phones for attention in the Hong Kong MTR Soon Chen Kang 江欣珍 JCDecaux Transport MD Shirley Chan tells Campaign Asia-Pacific about the relevance of underground ads and mobile-oriented campaigns.   On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO I-Hsien Sherwood James Heekin III stays on as executive chairman.     Three market gaps SSPs must address to stand out Babar Khan Javed NEWS ANALYSIS: SSPs are all making pretty much the same claims. Here's what they could do to differentiate themselves.   Hoffman Agency appoints HK MD The agency named Marc Sparrow, formerly with Golin, as general manager in Hong Kong.   Adrian Toy leaves Puma after six years Puma's regional marketing director, based in HK, has left as the brand is tipped to be relocating its regional marketing team to China.   MullenLowe Profero hires Alex Lee as UX director Lee has worked as a consultant for SapientNitro, R/GA, Razorfish and Proximity.   Editor's Picks Hedgehogs, goats and puppies deliver diabetes message Ad Nut Can hedgehogs on vacation or a baby goat disco make Americans consider diabetes testing?   AI could make personalisation less creepy, not more Gurmeet Lamba Brands and publishers can use AI to provide increasingly personal experiences to users without intruding.   YouTube: Machine learning doubles removals of extremist videos Emily Tan More than 75 percent of videos removed over the past month were taken down before getting flagged by a human.   40 Under 40 2017: Nominations now open Olivia Parker 40 Under 40 is back! Nominate your future leaders for our annual list before the deadline on September 1.   Why brands need to rethink their approach to 'seniors' Louise George Kittaka Marketers are obsessed with senior consumers but still haven't worked out how to address them in a meaningful, non-patronising way.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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