Industry says no to hateful ads | Beware when "supporting" subcultures

Plus: Maxus won't live on in India after all, 3 days left for 40 Under 40 noms, AR showrooming, and more

View in web browser   Tuesday, 29 August, 2017 Industry says no to ads against marriage equality in Australia Faaez Samadi 'Say No to No', launched by Nick Cummins at The Royals, has seen more than 1,600 signatories from agencies across the industry.   Why brands must be careful when 'supporting culture' David Blecken By failing to see the big picture, they can do more harm than good, according to the leader of a new cultural insights programme in Tokyo.   iProspect hires new global product head Faaez Samadi The new chief joins from GroupM.     GroupM names India 'NewCo' leaders After initially saying the Maxus brand would live on in India, GroupM has changed course and named the MD of Maxus South Asia to lead "NewCo' in the market.   Chevrolet adopts augmented-reality showroom Ad Nut General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.   Geometry Global Taiwan names new MD Catch up on the latest people moves and business wins, including Harry Bailey's appointment at Geometry Global Taiwan, plus items on AdAsia, Sinclair, CBS and more.   Editor's Picks Only three days left for 40 Under 40 nominations Get your entries in now because the nomination deadline is this Friday at 11:59 pm (HK/SG).   Women to Watch 2017: Sorada Sonprasit Learn about the achievements of Sorada Sonprasit, chief executive officer with Brilliant & Million in Thailand, and the other 39 members of the 2017 Women to Watch.   McCafe Taiwan again shows warm humans with warm beverages Ad Nut The latest release in the brand's "More warmth in conversations" series centres on a breakup.   Thumb-stopping creatives: From touchpoints to trust-points Fergus O'Hare Multiple touchpoints mean brands are able to get very interactive and personal with their APAC consumers, says Fergus O'Hare at Facebook.   VIDEO: Uncovering Alibaba's goldmine of data Rick Boost, Soon Chen Kang 江欣珍 At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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