Bad news for SEA games sponsors | STB & EDB make a 'Passion' play

Plus: The biggest challenges to brand loyalty in China, latest New Business League, and our latest 'WTF' moment

View in web browser   Friday, 25 August, 2017 Brands seeing minimal recall with Singapore millennials over SEA Games Faaez Samadi An overwhelming majority of millennial Singaporeans can't name the sponsors, according to Happi.   STB, EDB launch unified brand to market Singapore worldwide Faaez Samadi 'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.   VIDEO: Biggest challenges to brand loyalty in China Rick Boost, Robert Sawatzky At Campaign's Brand Summit China in Shanghai, four marketing and advertising veterans weighed-in on overcoming the obstacles to building brand loyalty.     See the latest New Business League results Staff Reporters While the creative-agency table stabilises, the media league sees more action, with MediaCom, Havas and Vizeum gaining ground.   ANA aims to make intangible Japanese culture tangible David Blecken A new content-marketing initiative gives an in-depth but accessible look at Japan's traditional arts.   Google's Asia-Pacific Travel Dashboard reveals Singapore's interests Babar Khan Javed With close to 9.5 million overseas trips reported in 2016, Singaporeans are the most well traveled in the region.   Karen Vera named Creative Lead at CNN's content branding studio Vera joins CNN as APAC creative lead at in-house branding team Create.   R3 to offer clients Albert the AI R3's 100 marketing consultants in the US, Asia, EMEA and LATAM will work directly with CMOs to assess and implement the marketing-oriented AI product.   PHD China makes performance appointment Paul Yan, formerly of Performics China, has been named general manager of performance.   Editor's Picks Camera-equipped dogs introduce 'Old Town Central' for HKTB Ad Nut The new campaign is fronted by a pack of shibas, along with thematic routes and QR codes installed around the city.   WTF does this juice want with your children? Hello Kitty, you're scaring us. We're unsure whether this juice is made from children, will grow into children if left at the back of the fridge, or will turn children into tiny juice addicts.   Manulife Philippines films offer pleasant surprises Ad Nut A trio of videos for Manulife by JWT Manila manages to complete a rare trifecta of achievements.   Women to Watch 2017: Satoko Takada Learn about the achievements of Satoko Takada, creative director with McCann Tokyo in Japan, and the other 39 members of the 2017 Women to Watch.   Promoted Attention, interaction and experience: currency of quality mobile video advertising Vikas Gulati Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.   Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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