CX: More talk than walk among creatives | Smart branding through tech

Plus: Thai love story gets a big response, out latest WTF item, and news from Ansible, LinkedIn, Blis, Lion & Lion

View in web browser   Wednesday, 23 August, 2017 The CX gap: Research finds more talk than action in APAC Matthew Miller TOP OF THE CHARTS: Although the majority of creatives say their company is focused on customer experience, fewer have actually worked on CX projects, according to Adobe research.   Premium Innovative uses of smart tech building branding revolutions Babar Khan Javed The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.   Ho-hum love story, outstanding response Ad Nut Formulaic Thai bank ad about a long-distance, long-term, on-again, off-again love affair succeeds despite being entirely predictable.     Ode to transparency Clay Schouest Carat's chief strategy officer imagines a future where blockchain leads the industry to stop paying and incentivising agencies for the wrong things.   LinkedIn's native video presents new advertising opportunities Emily Tan The new feature can be found by selecting a video icon in the share box at the top of the feed on iOS apps, or the post button on Android devices.   How China's wealthy online shoppers buy depends on where they live Yiling Pan Report from Alibaba's Tmall and CBN Data Center also notes two demographics that are still largely unnoticed by most luxury brands.   Ansible global head departs IPG Mediabrands Staff Reporters Travis Johnson was named global CEO of mobile for IPG Mediabrands in 2015.   FWD Life appoints Lion & Lion in Indonesia Babar Khan Javed Septeni Holdings keeps on seeing the returns on its acquisition.   Blis launches operations in Malaysia The location-data specialist opened a Kuala Lumpur office and appointed Mohanarajah Visuvanathan as agency group head. It plans to add Philippines and Thailand offices soon.   Editor's Picks Women to Watch 2017: Bhavna Thapar Learn about the achievements of Bhavna Thapar, director of consumer brands with Edelman, and the other 39 members of the 2017 Women to Watch.   Dude-fest returns for a second straight year! New in our WTF file: What mysterious force prevents the organizers of this conference from locating any women who are making notable industry contributions?   Gender equality more than a tickbox exercise: Panel discussion Babar Khan Javed Tackling gender diversity requires intent and long-term commitment, a panel of industry leaders said at Campaign Asia-Pacific's recent Women Leading Change event in Singapore.   10 of the best creative bus and train handle ads in Asia Olivia Parker With a little imagination, handles inside public transport can become surprisingly successful places to advertise.   This Blood's for You: Campaign on Campaigns Robert Sawatzky, Rick Boost Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.   Porsche turns on Instagram-based 'Life Intensified' campaign Babar Khan Javed With a new campaign, Porsche Asia Pacific aims to build an association between its Macan model and the Singapore individualism movement.   Promoted Programmatic tools of the trade Staff Writer Richard Pollin follows up on industry trends, with key insight from Xaxis that has changed the fabric or his organisation and the market as a whole   Events Media360 Indonesia Sep 14, 2017 Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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