So you want to be a CX hero? | Dear WeChat, we need to talk

Plus: The continued pull of wellness, Taylor Swift's marketing genius, R/GA launches consulting service

View in web browser   Thursday, 31 August, 2017 Strategies for would-be champions of CX transformation Babar Khan Javed Brand marketers and other "change agents" shared best practices for driving digital-transformation initiatives to elevate the customer experience at Forrester CX Singapore 2017 yesterday.   An open letter to WeChat: 6 (new) suggestions Jeremy Webb Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.   Convenience, innovation drive consumers to wellness brands Faaez Samadi Physical and mental well-being remains a priority for APAC citizens, so brands are set to continue offering new, supposedly easy ways to get into shape, according to Mintel.     R/GA launches consulting services in APAC Staff Reporters Jehan Leanage will head up the operation from R/GA Singapore.   Taylor Swift: Look what you taught us about marketing Cheryl Guzman Ng Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.   Social media is the future of mobile payments in China Zennon Kapron Mobile payment success in China has and will be linked to social-media integration. Providers best positioned to act on transactional data will emerge ahead, says research consultant Zennon Kapron.   Personal labels increase Johnnie Walker sales Staff Reporters Diageo is going global with a label 'studio' for The Singleton, executed by Singapore's Untitled Project.   Editor's Picks Reader alert: You'll need to be logged in starting Monday If you're receiving this bulletin, you are already a registered user of campaignasia.com, but please take a moment now to make sure you're logged in and update your information. Thanks.   Women to Watch 2017: Phantom Shy Learn about the achievements of Phantom Shy, lead data analyst with Amnet in Taiwan, and the other 39 members of the 2017 Women to Watch.   Omnicom continues organic growth lead over rivals Omar Oakes Omnicom led the world's biggest advertising companies for organic growth again this quarter, as cuts to FMCG spend hit its rivals hardest.   Bell Pottinger and beyond: Does the PR industry have an ethics problem? John Harrington The furore over Bell Pottinger's work in South Africa shines the spotlight on the wider industry's ethical practices. Are the agency's actions a one-off, or are moral lapses common in the sector? And if so, what should be done?   Ikea Singapore shows off a human catalogue Ad Nut The brand builds a spot around a world memory champion who has memorised its catalogue.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.