Alibaba appoints Blue 449 | Difficult questions on gender diversity

Plus: Alibaba's data goldmine, Chinese Valentine's ads, Media360Indonesia speakers

View in web browser   Monday, 28 August, 2017 Alibaba Group appoints Blue 449 for media planning in China Jenny Chan 陳詠欣 Scope covers media planning, but not buying, over traditional and digital channels for Alibaba's major properties including Tmall, Taobao and Youku.   Women to Watch 2017: Where the gender diversity issue stands today Faaez Samadi As part of this year's Women to Watch, in partnership with TBWA, a panel of experts debated how far gender diversity has come in the marketing and communications industry, and how much there still is to do. Here are some key takeaways.   Brands mark Qixi Festival, the original Chinese Valentine's Day Staff Reporters Durex, Mobike, YSL, Vivo and NetEase are among the brands making reference to one of China's several love-related holidays.     VIDEO: Uncovering Alibaba's goldmine of data Rick Boost, Soon Chen Kang 江欣珍 At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.   Thinkerbell gets minority investment from PwC Matthew Miller "You don't have to own creativity in order to access it", says PwC chief creative officer.   Media360Indonesia speakers announced Staff Reporters The first-time event focused on Indonesia's media landscape takes place September 14 at the Shangri-La in Jakarta.   Who's changing jobs and winning business? It's Monday, which means we've started this week's ongoing compilation of people moves and business wins. And it's already got items on AdParlor, VML, TCC Global, X Social Group, Converse, Society and Viral Edge.   Mediacorp to buy back stakes owned by SPH, cease printing Today Staff Reporters The move to all-digital publication of the free tabloid Today will eliminate about 40 jobs, the company said.   Editor's Picks Women to Watch 2017: Namita Sopal Learn about the achievements of Namita Sopal, group director with Carat Connect in Australia, and the other 39 members of the 2017 Women to Watch.   From mascot to baton run, Grey Malaysia's work for the SEA Games Staff Reporters Photos/Video: The agency delivered a dizzying array of assets for the 29th SEA games and 9th Asean Para Games.   ION Orchard appoints VML Singapore for social media Babar Khan Javed ION Orchard will receive support from VML across all aspects of its social strategy.   Google Adwords adds keyword data visualization Babar Khan Javed In an effort to make Google products more accessible to new users, a keyword visualization tool has been rolled out onto the new version of Google AdWords that shows the most common keywords used by current site visitors.   Facebook withdraws 17 ad formats Babar Khan Javed In a bid to drive business outcomes for advertisers, Facebook has rolled back 17 ad formats that previously contributed towards social engagement.   English Biscuit Manufacturers switches digital agency in Pakistan Babar Khan Javed Bulls Eye DDB has been ousted from the English Biscuits Manufacturers digital account, following a pitch that began in July.   VIDEO: Biggest challenges to brand loyalty in China Rick Boost, Robert Sawatzky At Campaign's Brand Summit China in Shanghai, four marketing and advertising veterans weighed-in on overcoming the obstacles to building brand loyalty.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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