Japan FMCG market: Don't panic | Weber Shandwick's health focus

Plus: EdgeProp's moving property ad, beyond Asia's megacities, Jeffrey Seah, WPP, more

View in web browser   Thursday, 24 August, 2017 FMCG giants positive on Japan despite global caution David Blecken Is the market insulated from international challenges?   Weber Shandwick's health check Robert Sawatzky As the pace of growth slows, the PR juggernaut eyes the health business in Asia as a growing opportunity.   EdgeProp dramatises the ups and downs of home searches Matthew Miller Film by Bonsey Jaden for EdgeProp makes the back and forth process of home-buying decisions feel physical.     Analysts on WPP: 'expected bad, got worse' Omar Oakes However, top-line weakness driven by FMCG giants cutting marketing spend over the last year is a situation that may reverse.   Premium Beyond Asia's megacities: The power of middleweight regions Helen Roxburgh All too often overshadowed by the stellar growth of the region's megacities, ASEAN's secondary markets may hold keys to success, according to a new Nielsen study.   Jeffrey Seah joins advisory board of tech company Gravity4 Jeffrey Seah, formerly Southeast Asia CEO for Starcom Mediavest Group, joined the advisory board of Gravity4, which offers an AI-powered digital assistant for optimising programmatic media buying through prediction.   Prudential Hong Kong ramps up personalised healthcare programmes Soon Chen Kang 江欣珍 Prudential's new DNA-based plan claims to help consumers identify risks for silent killer diseases.   Editor's Picks Indonesian tea brand wiser than certain world leaders Ad Nut Tehbotol Sosro offered a stirring 'unity in diversity' message for Indonesian Independence Day.   Women to Watch 2017: Eugenia Tan Learn about the achievements of Eugenia Tan, managing director with Goodstuph in Singapore, and the other 39 members of the 2017 Women to Watch.   This Blood's for You: Campaign on Campaigns Robert Sawatzky, Rick Boost Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.   Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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