Why Havas didn't buy GIMC | Killing inhuman traffic in China | Media360Malaysia preview

View in web browser   Tuesday, 09 May, 2017 The logic behind Havas' JV with China's GIMC Jenny Chan 陳詠欣 Karl Wu, Greater China CEO, explains why Havas Media Group decided to partner with GIMC rather than pursuing an acquisition.   Sling & Stone moves into New Zealand Faaez Samadi Australian PR firm relocates Marija Bijelic to run the new office.   Media360Malaysia: Uncovering opportunities for digital Staff Reporters Media360Malaysia takes place on 23 May in Kuala Lumpur.     Attacking inhuman traffic to fight ad fraud in China Soon Chen Kang 江欣珍 Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.   Potholes in the road ahead for Yangon's ride-hailing apps Milla Chaplin With Uber and Grab having launched trials, plus local players Oway Ride and now Hello Cabs eyeing opportunities in Myanmar, Y&R Yangon's Milla Chaplin explains why they could be in for a bumpy ride.   Editor's Picks W Asia to handle launch PR for new Singapore Park Hotel Faaez Samadi PR agency overseeing campaign to introduce new property from Hong Kong-founded hotel group.   Premium Turning on the money (live) stream Simon Young DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies-and the rise of live e-shopping.   Media iQ launches AI platform for planners Emily Tan The platform has a data set that spans 60 million consumers and provides up to 20 different perspectives.   The cannibalisation of organic search Donal O'Connor Advertisers are paying more and more for clicks that were once free, writes a partner at Gain Theory.   Events Media360 Malaysia May 23, 2017 Kuala Lumpur   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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