'Programmatic will have to embrace transparency': Jonah Goodhart | Who do you bank on? | Social Engagement Meter: Twitter top 20 (21-30 Apr.) | Viacom18 restructures leadership | L&K Saatchi, Infectious, Happy mcgarrybowen account wins

View in web browser   Tuesday, 09 May, 2017 Programmatic will have to embrace transparency Prasad Sangameshwaran An interview with Moat's Jonah Goodhart on the challenges for measurement of the digital media   BAV: Who do you bank on? Navonil Chatterjee In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the second part of a three part series.   Unmetric Engagement Meter: Twitter top 20 (21-30 April) Campaign India Team Posts from BookMyShow, Vivo, Motorola, Oppo, Koovs and more...   Viacom18 restructures leadership team Campaign India Team Raj Nayak is elevated to chief operating officer, Viacom18   Tata Metaliks appoints L&K Saatchi & Saatchi to handle creative Campaign India Team Account won post a multi-agency pitch   Happy mcgarrybowen to handle cure.fit's brand solutions mandate Campaign India Team cure.fit is a technology led health platform venture by Mukesh Bansal and Ankit Nagori   Infectious bags Zee Yuva's creative mandate Campaign India Team 'Zee Yuva' is a Marathi GEC from ZEEL that targets the youth   Editor's Picks New Business League: March 2017 update Campaign India Team JWT and Mediacom leapfrog to take top creative, media agency positions respectively   I-COM Global Summit 2017: Images from day three Here are pictures from the third day of the four day festival being hosted in Porto, Portugal.   Goafest 2017: 'Ads can go further than films': Maneka Gandhi Raahil Chopra The honourable Union Cabinet Minister for Women and Child Development was speaking at the Knowledge Seminar on day two of Goafest 2017   D&AD Awards: India adds 10 more Pencils on day two Campaign India Team It takes India's tally at this year's awards to 16 Pencils

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