'Phygital' experiences | Programmatic conflict | Jeff Goldblum ads called "second-hand"

Plus, personalised banners tempt would-be travellers, Mindshare elevates FAST and more

View in web browser   Monday, 22 May, 2017 Momentum Japan to develop 'phygital' experiences David Blecken A new team will work with digital content agency Nadia to offer 'extended reality' solutions.   Programmatic conflict in China: Sociomantic points out kickback problem Jenny Chan 陳詠欣 Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.   Media agencies more than a 'middleman' thanks to AI: Zenith Faaez Samadi New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.     Premium New Business League: See the latest list of leaders Staff Reporters Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.   How personalised banners tempted near-bookers for Singapore Airlines Staff Reporters CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.   Australian Jeff Goldblum ads branded 'second-hand' by UK agency Omar Oakes Ads starring Jeff Goldblum for an Australian food delivery service have attracted scorn from Abbott Mead Vickers BBDO because they "imitate" a recent Currys PC World campaign featuring the same actor.   Mindshare integrates 'FAST' concept globally Matthew Miller Gowthaman Ragothaman named global chief strategy officer for FAST.   A blueprint for today's digital planner Vincent Niou From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.   Editor's Picks See the latest Asia-Pacific YouTube Ads Leaderboard Staff Reporters A germ-fighting anthem from Biore Vietnam leads the list, which also includes an 11-minute film from Toyota Taiwan as well as Samsung, Royal Clash and Amazon.   Asia's Top 1000 Brands 2017: Coming soon Staff Reporters Must-see brand ranking survey arrives in early June.   Photos: MassiveMusic's Tokyo launch party Campaign Japan The Dutch music agency is now live in Japan.   Promoted How to effectively bring science to marketing Jonathan Allan Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done-without compromising on creativity.   Promoted A clear look at your audience Staff Writer Audience measurement needs to be reported as quickly, efficiently and effectively as possible. Or, you're going the way of the dinosaurs.   Promoted 'Advancing New Possibilities' the focus of AdAsia Bali 2017 Staff Writer Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers   Events Media360 Malaysia May 23, 2017 Kuala Lumpur   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong   CHANDLER MACLEOD: PR Manager Singapore

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