China's love for esports | Did you know it's 'Chinese Brands Day'? | Brand-safety in Chinese, Tagalog, Thai and more

View in web browser   Wednesday, 10 May, 2017 China consumed 11 billion esports video streams in 2016 Soon Chen Kang 江欣珍 The country accounts for 57 percent of the global esports video audience, with North America coming second, according to IHS Markit research.   Today is 'Chinese Brands Day', because China says so Jenny Chan 陳詠欣 To celebrate the day, officially decreed by China's State Council, we look at some long-enduring brands you might not have heard of before.   Why a Japanese startup consultant is opening in the US David Blecken TBWA Hakuhodo's Quantum hopes to connect more startups to Japanese corporations through an operation in San Francisco.     Analysing JD.com's moves into retail space Gareth Ellen The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.   Integral Ad Science expands brand-safety offering to 40 languages Emily Tan Support now includes Chinese (both simplified and traditional), Japanese, Thai, Korean and Tagalog.   Dove's body-shaped bottles backfire Kathryn Luttner The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.   Unpacking brand activism at PR360Asia Staff Reporters A preview of the conference taking place on 6 June in Hong Kong.   Editor's Picks WTF: KFC's Colonel stars in...romance novel? The mascot gets a manly makeover in 'Tender wings of desire'. But does the Colonel have too many personalities?   Alcohol sector: Social-media trends and top content Ranjani Raghupathi Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.   South Korean candidate slays with Overwatch ad Ad Nut She didn't win the presidency, but Sim Sang-jung made an impression on gamers with a video styled on an Overwatch 'play of the game' clip.   Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time Ilyse Liffreing The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.   Events Media360 Malaysia May 23, 2017 Kuala Lumpur   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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