Accenture's latest creative move | JWT's Gutteridge on creativity's proper place | Exploding handbags

View in web browser   Monday, 08 May, 2017 Accenture buys The Monkeys Faaez Samadi Acquisition of the Australian agency yet another signal that consultancies are bolstering their creative credentials.   Technology and data vital, but creativity the master: JWT Faaez Samadi Agencies must resist falling into the trap of letting technology take the lead in what has always been an ideas-based industry, according to the agency's APAC CEO.   Parody of old Sunsilk ad stirs mini Islamophobia storm Soon Chen Kang 江欣珍 A short clip, taken out of context from a humorous hijab ad, causes a minor uproar.     Handbag brand suggests exploding-dye accessory to colour thieves Ad Nut Ash Be Nimble's 'Handbag Dyetonator' is activated by an SMS and has GPS to aid authorities in tracking a stolen bag.   Why do we still need the agency when we have AI? Jeremy Lo Will AI make agency roles obsolete? Hardly, writes Amnet Asia's Jeremy Lo.   Premium The digitisation of luxury in China Helen Roxburgh DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.   Editor's Picks Acuvue 'experiment' dares young Chinese to change Ad Nut Acuvue banks on the age-old formula that contact lenses give wearers a confidence boost.   Move and win roundup: Y&R, Mindshare, Mediacorp, Singtel and more Staff Reporters A weekly roundup of notable people moves and account news.   Poor residents of a flooded Philippines village need...KFC? Matthew Miller Another irksome, unearned ploy for earned media.   Snapchat to launch self-service ad platform for brands of all sizes Emily Tan Australia is the only eastern-hemisphere market that will get the tool initially, starting in June.   Events Media360 Malaysia May 23, 2017 Kuala Lumpur   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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