YouTube brand safety update | TV boosts APAC ad revenue | DigitasLBI's Asia chief

View in web browser   Monday, 03 April, 2017 YouTube brings in 3rd party brand safety reporting Robert Sawatzky Google's expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content   Philippines, India lead highest ad revenue growth in APAC: IHS Markit Soon Chen Kang 江欣珍 China records the highest growth in the online ad market.   Were you fooled by this year's AFJ collection? Jenny Chan 陳詠欣 We can't help but notice that this year's 1st-of-April brand comedians are obsessed with food and travel hoaxes.     CRM, media strongest growth drivers in APAC: DigitasLBi Faaez Samadi The agency’s regional CEO says clarity over Publicis’ positioning since the restructure has also started paying dividends.   Qualtrics explains its all-in-one experience management platform Olivia Parker The research software company hopes to build on its fast growth in Asia with Qualtrics XM, which gives companies a unified view of their product, customer, employee and brand experience.   New issue: Frontiers of innovation in digital China Our April issue, with cover story on Digital China, plus an interview with OMD global head Mainardo de Nardis and much more, is now available to subscribers.   Editor's Picks The man shaping Domino's offbeat character in Japan David Blecken Best practice, consumer profiling and general caution are all out the window.   Move and win roundup: Frog, Dentsu, VML, Ogilvy, and more Staff Reporters A weekly roundup of notable people moves and account news.   Tech talk: Multi-device identity and reach, video content, in-flight hackathon Staff Reporters Our latest adtech and martech roundup briefs you on news from Taboola and MediaWorks; ComScore; Mosaicoon; Dotmailer and SmartOSC; AOL and UPS Studios; Drawbridge and Adform; and Hack Horizon.   Must-see: Vicks focuses on the 'Touch of care' in India Ad Nut This simple motherhood story by Publicis Singapore is nonetheless a daring step.   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

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