A peak at Samsung's S8 marketing plans | MediaWorks underway | Free viewability measurement?

View in web browser   Thursday, 27 April, 2017 Samsung plans experience-heavy marketing for S8 Olivia Parker The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?   AdMaster, Miaozhen sign with Tencent to fight ad fraud Soon Chen Kang 江欣珍, Jenny Chan 陳詠欣 Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.   MediaWorks 2017 kicks off in Hanoi Staff Reporters The 12th edition of the four-day training experience for young media professionals is now underway.     ComScore: You’re free to measure viewability…literally Robert Sawatzky Free self-service tool to measure how display, video and mobile ads are actually viewed.   Japanese youth are finally sharing quarters Nick Ashley An influential minority now lives in shared accommodations.   P&G plans $2 billion more in marketing cuts as sales fall Emily Tan Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.   Warc Innovation: Saatchi & Saatchi Australia wins top honours Staff Reporters 'Emergency network' wins Grand Prix and Special Award for Product Innovation.   Editor's Picks Engagement Meter: April's top social-media brand campaigns and posts Ranjani Raghupathi See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.   What global CPG brands can learn from Weetabix's Chinese flop Rob Wade The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.   Why Google's second shot at programmatic TV buying will work Ilyse Liffreing Things have changed since 2012, and Google's re-entry to the market will change it even more.   'You can't be serious': Candy brand makes a fun point Ad Nut Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.   Promoted Humans first in a digital world Suzanne Powers, Sean MacDonald Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech   Promoted One size doesn't fit all among millennials Goro Hokari The lifestyles and values of millennials born in the 1980s and 1990s differ vastly, with the latter operating seamlessly between the real and digital worlds.   Events Media360 Malaysia May 23, 2017 Kuala Lumpur   PR360Asia Jun 6, 2017 Hong Kong   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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