How to get better control over your media spends
Campaign India Team
Here are eight hot tips on how advertisers can ensure that their media spends are being used wisely
Welcome to our new LinkedIn page
We introduce Campaign India's LinkedIn page to add to our presence on Facebook and Twitter
'The eyes and ears of our software and services': IPG Media Labs
IPG Media Labs Outlook 2017 highlights three technology trends
MMGB: Chonkpur Cheetahs gets a female wicketkeeper
Watch the ad by Ogilvy & Mather, Bangalore here
Amul chief has a word of advice to Patanjali
Prasad Sangameshwaran
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
'Leading Indian advertisers shared their growing concern on media transparency': Stephen Broderick
'Clients are eager to know more about the black box of media trading incentives,' says the CEO and managing partner of Firm Decisions Global
Dave Trott's blog: Have it crop up as an opportunity
Dave Trott
The author explains how Theodore Roosevelt's team got a photographer to pay for a picture, they would have to purchase for $3 million
Goafest 2017: 'Don't fight amongst yourselves': Munnabhai M.B.B.S.
At Goafest 2017, we got Raj Nayak, CEO, Hindi mass entertainment, Viacom 18 and film star Sanjay Dutt to engage in an exclusive discussion.
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