Tuesday 25 April 2017

How an AI caused a run on fruit cocktail | Ogilvy hits 'S_HIFT' | Suntory's moving retirement story

 
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Wednesday, 26 April, 2017

How an AI caused a fruit-cocktail sellout for Dole

Matthew Miller

"I have never seen anything like it," Dole's top APAC marketer says of Philippines pilot project.

 

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Robert Sawatzky

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

 

Moving Suntory tribute is uncharacteristically light on product shots

David Blecken

Boss coffee built a commentary around professional commitment and friendship.

 
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Premium

Banish the blame and build a fearless culture

James Thompson

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

 

Artists paint murals to make missing persons 'Unmissable'

Ad Nut

Grey Group Australia gets street artists to paint the life stories of missing people.

 

Editor's Picks

Top 5: How not to bring politics into marketing

Our Rick Boost presents five failed attempts to market products by referring to political discourse.

 

WTF files: The Colonel gets creepy

Why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats about hacking?

 

Visit Diversity Hub: Gender-equality news and views

Diversity Hub is the a convenient place to find ongoing coverage of the industry's efforts to advance gender equality.

 
Promoted

Humans first in a digital world

Suzanne Powers, Sean MacDonald

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

 
Promoted

One size doesn't fit all among millennials

Goro Hokari

The lifestyles and values of millennials born in the 1980s and 1990s differ vastly, with the latter operating seamlessly between the real and digital worlds.

 

Events

Media360 Malaysia

Media360 Malaysia

May 23, 2017

Kuala Lumpur

 
PR360Asia

PR360Asia

Jun 6, 2017

Hong Kong

 
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Campaign Jobs
 

CHANDLER MACLEOD: PR Manager

Singapore

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