D&AD Awards: India bags six pencils on day one
Campaign India Team
A list of 177 awards were announced today
Roads that honk for a good reason
HP Lubricants and Leo Burnett have created an intelligent road system. Watch the technology in action here
Unmetric Engagement Meter: Twitter top 20 (11-20 April)
Posts from BookMyShow, Reliance Jio, Tupperware, Motorola, Coca Cola and more...
Sony India assigns creative mandate to McCann Worldgroup
The agency handed a contract of two years
i-Com Global Summit 2017: 'The biggest result was the transgender community thanking us'
Raahil Chopra
Howard Gross from Mindshare UK presented the 'Six Pack Band' case study at i-Com's global summit in Porto
i-Com Global Summit 2017: 'The challenge was reaching out to mini-truck drivers'
Howard Gross of Mindshare UK presents Castrol's campaign that targetted mini-truck drivers
Opinion: Slumdogs and their pedigree
Prasad Sangameshwaran
Every time this writer visited slum pockets, their evolving consumer behaviour has never failed to surprise him
'The eyes and ears of our software and services': IPG Media Labs
IPG Media Labs Outlook 2017 highlights three technology trends
How to get better control over your media spends
Here are eight hot tips on how advertisers can ensure that their media spends are being used wisely
Amul chief has a word of advice to Patanjali
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
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