Which agencies are doing social right? | WPP China names new CEO | People moves and business wins

View in web browser   Friday, 21 April, 2017 JWT, We Are Social, Mindshare top Singapore agencies on social media Faaez Samadi A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.   Premium Nation branding: A complex, high-stakes game Olivia Parker Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.   WPP China names successor to departing Bessie Lee Jenny Chan 陳詠欣 Lee will dedicate all her time to her startup venture, as GroupM's Patrick Xu assumes her duties in a dual role     Hong Kong MTR names 'Best of the Best' winners Staff Reporters Ocean Park, Nike, Mindshare and Metta Communications among the top winners last night.   Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more Staff Reporters A weekly roundup of notable people moves and account news.   Editor's Picks Lessons from 'Pandora do': How one campaign can suit the world Olivia Parker, Rick Boost In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.   Tech talk: Brand safety, location data, third-party header bidding, more Staff Reporters Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.   Finding the 'marketing moment': It's all about location Rick Mulia, Bill Wang The challenge is creating a platform where the data from mobile, location and OOH speak the same language.   Brands' integrated briefs on rise but still not enough for agencies Omar Oakes Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.   Events Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City   MediaWorks Apr 26 - 29, 2017 Hanoi

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