We talked to KFC's virtual Colonel | Bugs for thought: Insect food crawls onto shelves | Last-click conundrum

View in web browser   Monday, 24 April, 2017 Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth Olivia Parker, Rick Boost VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.   Edible insects are crawling to a plate near you, but don't cringe Jenny Chan 陳詠欣 SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.   VR not up to hype; moderate growth projected this year Soon Chen Kang 江欣珍 Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.     Tiger Beer frees its eponymous feline Ad Nut A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.   The last-click conundrum Kabeer Chaudhary Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?   Headphone ads suggest getting audio straight from the artist's mouth Ad Nut Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.   Editor's Picks Facebook's AR plans have the industry in a tizzy Emily Tan Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?   APAC Effie winners announced Staff Reporters BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.   Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more Staff Reporters A weekly roundup of notable people moves and account news.   Promoted Humans first in a digital world Suzanne Powers, Sean MacDonald Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech   Events Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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