Digital transformation? Well... | McCann's Cadell: 'Positive discrimination' | Cisco bans blah blah blah

View in web browser   Tuesday, 25 April, 2017 Digital transformation? 7 in 10 APAC companies not far along Matthew Miller Only 17 percent of companies describe themselves as delivering a new digital experience.   McCann APAC chief explains 'positive discrimination' David Blecken A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.   Top 5: How not to bring politics into marketing Our Rick Boost presents five failed attempts to market products by referring to political discourse.     Getting away from the ‘blah blah blah’: Cisco's Karen Walker Faaez Samadi FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.   Fidelity gets personal in first regional digital campaign Soon Chen Kang 江欣珍 'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.   WTF files: The Colonel gets creepy Why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats about hacking?   Editor's Picks Premium Pirates or navy officers? Asian CMOs must get in sync Thomas Barta There is a worrying disconnect between Asian marketers' achievement and sense of success-but there is a simple solution.   Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth Olivia Parker, Rick Boost VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.   Edible insects crawl toward supermarket shelves Jenny Chan 陳詠欣 SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.   Promoted Humans first in a digital world Suzanne Powers, Sean MacDonald Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech   Promoted One size doesn't fit all among millennials Goro Hokari The lifestyles and values of millennials born in the 1980s and 1990s differ vastly, with the latter operating seamlessly between the real and digital worlds.   Events MediaWorks Apr 26 - 29, 2017 Hanoi   Media360 Malaysia May 23, 2017 Kuala Lumpur   Campaign Jobs   CHANDLER MACLEOD: PR Manager Singapore

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