Why Hakuhodo hired Yang Yeo | Rally relaunched as Society | New Nike China work | Did data die?

View in web browser   Tuesday, 18 April, 2017 Hakuhodo hires Yang Yeo in bid to become a more serious player in Asia David Blecken The former W+K ECD and Kentaro Kimura are charged with upping the agency's game as co-chief creative officers.   IPG Mediabrands revamps Rally Worldwide in Hong Kong Faaez Samadi Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.   Height-challenged ballers prove fearless in new Nike spot Ad Nut An attitude- and meme-filled film by Wieden+Kennedy Shanghai presents the basketball exploits of two undersized underdogs.     AI: A creative's worst enemy or best friend? Emily Tan AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.   'Nobody wants to see somebody die for an hour and a half' Ad Nut Hollywood execs (unsurprisingly) reject pitches based on French cinema masterpieces, in an 'experiment' film for Alliance Française de Singapour by Ogilvy & Mather.   The art of the fail: Why attention is the only currency that matters I-Hsien Sherwood Bad publicity is harder to come by, no matter how hard you try.   Poor political predictions deliver analytics lessons for marketers Olivier Maugain Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.   Editor's Picks To stand a chance in Japan, casino brands need frank communication David Blecken The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.   Why the chief growth officer is a threat to CMOs Phil Rumbol Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.   PR Awards Asia 2017: Deadline extended to 20 April Staff Reporters The awards take place on 6 June in Hong Kong, following the PR360Asia conference.   Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings Emily Tan CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.   Digital Media Awards China open for entries Staff Reporters The awards, taking place on 8 June in Shanghai, represent an opportunity for digital-media work from Greater China to gain international recognition.   Enter the Event Marketing Awards Staff Reporters The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.   Events Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City   MediaWorks Apr 26 - 29, 2017 Hanoi

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