Tuesday, 11 April 2017

United's 'destroyed' image | Leo Burnett hires from DDB for Greater China | Digital360 takeaways

 
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Wednesday, 12 April, 2017

United has 'destroyed' its brand among furious Chinese

Jenny Chan 陳詠欣

China consumers are unlikely to forget the passenger-removal incident anytime soon.

 

Leo Burnett hires Greater China CCO from DDB

Matthew Miller

Carol Lam will join the agency in mid-May, reporting to Michael Lee, CEO of Publicis Communications Greater China.

 

Digital360 China: Key takeaways

Robert Sawatzky, Soon Chen Kang 江欣珍

Key insights, quotes, comments and photos from the Digital360 China conference on digital marketing in Shanghai.

 
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Photos: Digital A-List China 2017

Staff Reporters

Photos from last night's Digital A-List China event in Shanghai.

 

Spikes Asia 2017 opens for registration, announces Tangrams integration

Staff Reporters

Tangrams Effectiveness awards and Spikes Asia awards will bookend the festival, which will incorporate an effectiveness-themed conference programme and an effectiveness academy.

 

Y&R Hong Kong launches '1-to-1' data-analytics service

Olivia Parker

The facility will use first-party data to help improve customer experience

 

Editor's Picks

Pepsi's 'protest': a lesson and opportunity for brands

Luke Janich

Better teamwork could have prevented the train wreck, suggests one industry observer.

 
Premium

Tokyo 2020: Partners face uphill climb to recoup value

Shaun Whatling

Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.

 

Do as I say, not as I do

Katie Ewer

Why storytelling and 'story doing' need to line up.

 

Man's place among the machines: NEST2017 highlights

David Blecken

Campaign attended the fifth New Economy Summit (NEST) in Tokyo on 7 April. Here are the key takeaways.

 

Events

Media360 Emerging Asia

Media360 Emerging Asia

Apr 25, 2017

Ho Chi Minh City

 
MediaWorks

MediaWorks

Apr 26 - 29, 2017

Hanoi

 
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