Twitter's Japan hopes | China Digital A-List announced | Tackling gender bias

View in web browser   Monday, 10 April, 2017 Twitter hopes to win over 30-somethings in Japan David Blecken After nearly 10 years and considerable success in Japan, Twitter has decided it’s time to launch its first branding campaign for the market. Why?   Who are the final 50 in our China Digital A-List 2017? Jenny Chan 陳詠欣 This year's annual tribute to China’s digital leaders includes 11 'enablers', 12 'dreamers' and 27 'doers'.   IPG appoints APAC research head Faaez Samadi Craig Harvey takes on newly-created regional role.     Diversity discussions Rick Boost, Jenny Chan 陳詠欣 Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.   Premium New Business League: See the latest list of leaders Staff Reporters Isobar, DDB, Dentsu, PHD and MediaCom make sizable gains.   Samsung underscores #dowhatyoucant brand strategy with new global ad Emily Tan Samsung's new spot for the launch of the S8 Galaxy is the latest part of the brand's strategy to build an iconic identity.   Editor's Picks Asia-Pacific YouTube Ads Leaderboard: March 2017 Staff Reporters Musical numbers from Koncept, Indiabulls Home Loans and AU lead a list that also includes AirAsia, Kirin, Maybelline and Xiaomi.   Hey, kids, watch this while mommy and daddy go... Ad Nut Condom brand creates cartoon that keeps kids occupied, triggers phone alert if they wander away.   How to create winning 6-second YouTube ads Faaez Samadi Brands that are clear, concise and creative are seeing the best returns.   Move and win roundup: Y&R, Saatchi & Saatchi, WPP, IPG Mediabrands and more Staff Reporters Who's jumping ship and what agencies scored key clients this week?   Promoted China's #1 digital advertising concern Staff Leading experts weigh in on transparency in China's fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.   Promoted Reshaping communications Staff Writer One to watch, China's LEO Digital Network is taking on the global market with its single-platform multi-function operation. CEO Dalton Zheng speaks to Campaign Asia-Pacific   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

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