The challenges of Japan's casino market | PR lessons for United Airlines | MasterCard going beyond payments

View in web browser   Monday, 17 April, 2017 To stand a chance in Japan, casino brands need frank communication David Blecken The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.   Could data and humanity have saved United Airlines? Charles Lankester Charles Lankester, at Ruder Finn Asia, explores the four things the embattled airline could have done to avert what has developed into a massive PR disaster.   MasterCard an enabler, not just a payments brand Faaez Samadi With the success of its ongoing Priceless Cities campaign, the company’s head of marketing for Southeast Asia explains the value of MasterCard’s pivot to being an experience facilitator.     Editor's Picks Move and win roundup: Publicis, BBDO, DDB, AnalogFolk, more Staff Reporters A weekly roundup of notable people moves and account news.   Home-appliance industry social-media trends and top content Ranjani Raghupathi Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.   Digital Media Awards China open for entries Staff Reporters The awards, taking place on 8 June in Shanghai, represent an opportunity for digital-media work from Greater China to gain international recognition.   OMG names new CEO for Southeast Asia and India Staff Reporters Jasmin Sohrabji moves to a global leadership position.   Events Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City   MediaWorks Apr 26 - 29, 2017 Hanoi

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