Tangrams shortlist revealed | Video: Lessons from 'Pandora do' | 'Athbeauty' trend | New WTF

View in web browser   Wednesday, 19 April, 2017 Lessons from 'Pandora do': How one campaign can suit the world Olivia Parker, Rick Boost In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.   Shortlist: Tangrams Effectiveness Awards Staff Reporters Here are the 259 entries shortlisted for the awards, which will be presented on 27 September in Singapore as part of the Tangrams Effectiveness @ Spikes programme.   Diesel reinterprets the meaning of walls for Japan David Blecken The irreverent Italian label's short film is an effort to spread the freedom to love.     Premium 'Athbeauty': When fitness meets beauty Soon Chen Kang 江欣珍 The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.   WTF files: What Chinese cruise-goers want, apparently New in our showcase of oddities: If you've been waiting all your life to drive a Ferrari-themed go-kart while at sea, your ship is about to come in. Bonus: What is a "virtual balcony"?   Editor's Picks The road to gender parity: Roundtable discussion David Blecken A Google-hosted roundtable at Campaign360 brought together tech and media agency leaders to explore how their field can offer more sustainable career paths for women.   Snapchat wants to paint your world with rainbows and flowers Emily Tan Augemented-reality feature places 3D elements into your smartphone camera.   Giant made-in-Singapore droids wrap up 21-city tour Ad Nut Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.   Pre-roll ads are the least interruptive, finds IPG study Ilyse Liffreing 83 percent of consumers said viewing wasn't disrupted by the non-skippable format.   Events Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City   MediaWorks Apr 26 - 29, 2017 Hanoi

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