Wednesday 19 April 2017

DAN names new Korea CEO | Unruly expands 'EQ' tool | Apple Search Ads coming to ANZ

 
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Thursday, 20 April, 2017

Woohyun Nam named CEO of DAN Korea

Robert Sawatzky

Current Korea chief Yoshihiro Nagai returns to Dentsu Inc. in Japan

 

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

Faaez Samadi

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

 

Apple to launch Search Ads in ANZ

Emily Tan

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

 
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‘There should be no reproach for speaking up’

Barry Lustig

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

 

APAC CEOs need to step up social game: Hootsuite head

Faaez Samadi

Ryan Holmes says despite huge social-media growth in the region, more CEOs and businesses need to get on board to survive.

 

Unboxing videos and cosplaying grown-ups are the new kids’ TV

Veronica Marquez, Ana Turco-Rivas

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

 

Branding versus campaigning: a case for brand governance

Yo Basso

A marketing leader from Uber gives his personal view on the intersection of branding and politics.

 

Editor's Picks

Lessons from 'Pandora do': How one campaign can suit the world

Olivia Parker, Rick Boost

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

 

Shortlist: Tangrams Effectiveness Awards

Staff Reporters

Here are the 259 entries shortlisted for the awards, which will be presented on 27 September in Singapore as part of the Tangrams Effectiveness @ Spikes programme.

 
Premium

'Athbeauty': When fitness meets beauty

Soon Chen Kang 江欣珍

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

 

The road to gender parity: Roundtable discussion

David Blecken

A Google-hosted roundtable at Campaign360 brought together tech and media agency leaders to explore how their field can offer more sustainable career paths for women.

 

WTF files: What Chinese cruise-goers want, apparently

New in our showcase of oddities: If you've been waiting all your life to drive a Ferrari-themed go-kart while at sea, your ship is about to come in. Bonus: What is a "virtual balcony"?

 

Events

Media360 Emerging Asia

Media360 Emerging Asia

Apr 25, 2017

Ho Chi Minh City

 
MediaWorks

MediaWorks

Apr 26 - 29, 2017

Hanoi

 
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