Tuesday 4 April 2017

Curtain Raiser Goafest 2017 | Dell film | Opinion: A fairness tale ending? | Engagement meter | Hakuhodo, Carat appointments

 
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Wednesday, 05 April, 2017

Video: Curtain raiser to Goafest 2017

Campaign India Team

The curtains will go up at Goafest 2017 tomorrow. Here's a lowdown on the action that will unfold at the Grand Hyatt in Bambolim, North Goa.

 

Dell, Archimedes' Principle helps girl create 'water cycle'

Campaign India Team

Watch the ad film conceptualised by Grey Group here

 

Opinion: A fairness tale ending?

Prasad Sangameshwaran

Fairness creams are in the news for all the wrong reasons. Is this time for India to re-evaluate its bias towards fair skin?

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Unmetric Engagement Meter: Most viewed on YouTube (21-31 March)

Campaign India Team

Videos from Samsung, Durex, GoDaddy, Asian Paints, Lufthansa and more...

 

Hakuhodo Percept ropes in Sharad Mathur as SVP

Campaign India Team

Mathur moves from FCB Ulka

 

Carat ropes in Mayank Bhatnagar and Vinita Pachisia for Mondelez biz

Campaign India Team

Bhatnagar joins as SVP while Pachisia appointed VP

 

Lodestar UM bags Duroflex's media duties

Campaign India Team

Account won post a multi-agency pitch

 

Editor's Picks

Cannes Lions 2017: Young Lions from Famous Innovations, HUL and PHD to represent India

Campaign India Team

They win an all expense trip to the festival

 

Goafest 2017: Team Havas wins the award to mitigate gender violence

Campaign India Team

This is the inaugural edition of creating a multimedia campaign to mitigate gender violence

 

'Companies are trying to build their own view of the data': Wendy Hogan, Oracle

Prasad Sangameshwaran

What are the implications for the agency and media brands?

 

India first: Why American Tourister hums an Indian tune

Prasad Sangameshwaran

A look at how American Tourister is Indianising the backpack

 
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