Brand safety in Japan and SEA | Cadillac puts American first in China | PR Awards deadline extended

View in web browser   Thursday, 06 April, 2017 Thailand best in class, says first report on SEA brand safety and viewability Olivia Parker Integral Ad Science analysed 20 million impressions across advertisers in six SEA countries.   Japan advertisers less prepared for brand-safety threats David Blecken Marketers need to factor in the risks as they increase their investment in online branding.   Havas to hold 51% stake in JV with China's GIMC Soon Chen Kang 江欣珍 Havas will own a controlling stake in Havas GIMC Advertising under the deal.     PR Awards Asia 2017: Deadline extended to 13 April Staff Reporters The awards take place on 6 June in Hong Kong.   Cadillac puts America first in China campaign Matthew Miller Launch ad for CT6 model by Leo Burnett Shanghai places focus on US heritage and technology.   WTF files: An instant coffee ad breaks our brains Why is a Hong Kong martial artist dressed up as a 1970s rocker in an ad for durian-flavoured instant coffee from Malaysia? We're not sure, but we know it's not good.   Editor's Picks Complexity is our shared problem Oliver Spalding While brands often put the emphasis on agencies to transform, it's a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.   Japanese women adopt 'intense devil' fitness training Naoko Okada Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.   Nivea sorry for 'white is purity' Facebook ad Omar Oakes Ad targeting Middle East audiences has been removed.   Atrocious Pepsi ad richly deserves the outrage it's getting Ad Nut Tensions running high between protestors and police? Never fear, carbonated sugar water is here!   Promoted Reshaping communications Staff Writer One to watch, China's LEO Digital Network is taking on the global market with its single-platform multi-function operation. CEO Dalton Zheng speaks to Campaign Asia-Pacific   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

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