AdAsia secures cash to expand | Programmatic conflict | Neuro-sense or nonsense? | Digital transformation

View in web browser   Wednesday, 05 April, 2017 AdAsia secures US$12 million in funding to fuel expansion Matthew Miller Ad-tech player vows to open in China, Hong Kong, Japan, Philippines and Malaysia in 2017 while investing in AI.   Programmatic conflict in China: Fugetech weighs in Jenny Chan 陳詠欣 FugeTech's founder and CEO, Wei Guo, says by now, the China market has accepted that conflicts of interest exist in programmatic. The real remaining problems are reach and opacity.   Premium Neuromarketing: Ad gurus who do the voodoo based on what you view Matthew Keegan The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.     Finn Partners acquires Singapore-based Ying Communications Diana Bradley New York-based Finn Partners is making its first move into Asia-Pacific with the deal. Its Singapore office will serve as the hub of the agency's operations in the region.   CEOs are the brands: Text100 Soon Chen Kang 江欣珍 Text100 CEO Aedhmar Hynes speaks on fallouts suffered by some brands following the election of Trump, and the agency’s course to transform itself.   Why digital transformation will make agency land stronger Vincent Digonnet The potential for organisations with digital creativity at their core to be key players in this transformational economy are huge, writes Vincent Digonnet, newly minted APAC CEO at MullenLowe Profero   How Yahoo teamed up with Gleneagles hospital & WTA to promote health Faaez Samadi CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.   Editor's Picks Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO I-Hsien Sherwood At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.   Atrocious Pepsi ad richly deserves the outrage it's getting Ad Nut Tensions running high between protestors and police? Never fear, carbonated sugar water is here!   DAN changes APAC leadership at Carat Faaez Samadi Sean O'Brien switches to Posterscope and MKTG, with Kevin Walsh replacing him at Carat.   Make my machine feel Karen Cheah Advances in AI could bring brands the elixir they yearn for: connection with consumers on an emotional level.   SingTel appoints new creative & digital agencies Faaez Samadi New partners follow length review process.   AIG sets the All Blacks loose on Tokyo citizens David Blecken Hard hitting in a different vein to your average insurance ad.   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

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