Richard Lee leaving Pepsi | One Championship's marketing success | Ogilvy-EDB tie-up | Your hairbrush will judge you now

View in web browser   Tuesday, 10 January, 2017 Richard Lee departs PepsiCo after 19 years Jenny Chan 陳詠欣 Veteran marketer says he will "pursue new passions".   One Championship: Winning the MMA fight with authenticity Faaez Samadi One Championship is Asia's biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.   Ogilvy announces Singapore EDB partnership Faaez Samadi Three-year grant sees Ogilvy & Mather tasked with advancing Singapore's marketing services.     'Your hair is unruly': The most annoying idea from CES Katie Ewer The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.   What CES really means for advertising Tom Goodwin The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.   MEC and Maxus announce regional appointments Faaez Samadi Allison Coley joins MEC Singapore, while Anita Munro is promoted at Maxus Asia Pacific.   Editor's Picks Three areas to watch in Japan's online space in 2017 Tetsuya Shintani With the infrastructure in place for progress in online advertising, the quality of everything from content, media vehicle, planning, and effectiveness measurements should become key focus areas in 2017.   McLaren finds a connection with sumo's lightest star David Blecken The British company has become the first international car brand to align with an athlete in Japan's national sport.   Promoted Behind Mindshare's AOY2016 Wins Staff As the celebration at Campaign Asia's annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.   Promoted Winning against the smartphone Staff In an exclusive interview, Cindy Yan Chan, chief strategy officer of traditional media house Focus Media, discusses how the company is bucking the trends and growing in a mobile age.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Prospect: Head of Consumer - Global PR Agency Hong Kong   Xpand Group: Business Director - performance marketing Singapore

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