Outlook 2017: Rob Normal and Greg Paull | Fake news: A brand opportunity? | Twitter China MD leaves

View in web browser   Wednesday, 04 January, 2017 2017 Outlook: Reality distortion and big-money impacts Our outlook series continues: GroupM's Rob Norman on fake news and the hard realities of innovation; R3's Greg Paull on new business and M&A trends.   Fake news: It's time for brands to act Luke Janich While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.   Twitter's China MD quits Soon Chen Kang 江欣珍 Kathy Chen announced her departure in a series of tweets on New Year's Eve.     Eyes that speak out against female stereotypes Ad Nut Pegavision's interactive film rewards eye rolling.   Automotive social-media trends and top content Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.   Yeo's and Moove Media beach-ify a Singapore bus Ad Nut A 'concept bus' manages to capture Ad Nut's attention.   Editor's Picks No LOLs in this mannequin-challenge video Matthew Miller A creepy look at child sexual exploitation in Naga DDB Tribal's followup to 'Nursery crimes'.   How can women rise to the top of an organisation? Emma Loisel Emma Loisel, COO at The Exchange Lab, tackles gender diversity in the workplace and offers some personal advice to women looking to climb the career ladder.   The sad state of advertising agency morale Mike Fromowitz Mike Fromowitz describes the problem and offers 10 principles to improve it.   Review our year-in-review All our editors' picks for 2016: Pitches, crises, moves, campaigns, more.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Xpand Group: Business Director - performance marketing Singapore

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