Mahindra, Policybazaar films; 'The idea of the sequel came from Bollywood’: Vivek Nayer; Social Engagement Meter: Twitter top 20 for 1-10 Jan.; The Ad Club, AAAI partner to take on violence against women

View in web browser   Tuesday, 17 January, 2017 Mahindra rolls out 'Live Young, Live Free' sequel Campaign India Team Watch the film conceptualised by FCB Interface here   Policybazaar shows quirky exchange between widow and deceased husband, highlights insurance importance Campaign India Team Watch the ad film conceptualised in-house here   'The idea of the sequel came from Bollywood': Vivek Nayer Raahil Chopra The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.   Unmetric Engagement Meter: Twitter top 20 for 1-10 January Campaign India Team Posts from Maruti Ertiga, Big Bazaar, Tata Motors, BARC, HTC and more...   The Ad Club and AAAI partner to take on violence against women Campaign India Team Invite the industry to send pitches for the cause; best of the lot will be funded by the associations and released during Goafest   Fabindia ropes in Karan Kumar to head brand and marketing Campaign India Team Moves from ITC   Editor's Picks Advertising's negative image partly self-inflicted: Y&R's Hari Ramanathan Raahil Chopra The Apac CSO speaks with us about the industry's 'weird' penchant for self-criticism, a lack of passion among agency leaders, and the need to make clients understand the value of planning.   Pick of the Week: Havells Campaign India Team A different take on its 'wires that don't catch fire' premise makes the work standout   Dhoni, Kohli part of London School of Marketing's world's most marketable athletes Campaign India Team Roger Federer tops the list   Creative Critique: Ad Reviews 16-31 December Campaign India Team Dhunji Wadia and Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

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