Wednesday, 4 January 2017

KFC films; Advertising’s negative image partly self-inflicted: Y&R’s Hari Ramanathan; Creative Critique: 1-15 Dec.; Opinion: Crisis breeds plenty of opportunity; Social Engagement Meter: FB top 20 (21-31 Dec.)

 
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Thursday, 05 January, 2017

KFC takes 'GIFs' to television, to push 'Wednesday specials'

Campaign India Team

Watch the ad films conceptualised by Ogilvy & Mather here

 

Advertising's negative image partly self-inflicted: Y&R's Hari Ramanathan

Raahil Chopra

The Apac CSO speaks with us about the industry's 'weird' penchant for self-criticism, a lack of passion among agency leaders, and the need to make clients understand the value of planning.

 

Creative Critique: Ad Reviews 1-15 December

Campaign India Team

Ashish Khazanchi and Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens

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Opinion: Crisis breeds plenty of opportunity

Jasmin Sohrabji

It's time to get over debating traditional versus digital media and to get real about investing substantially in data capabilities.

 

Unmetric Engagement Meter: Facebook top 20 (21-31 December)

Campaign India Team

Posts from Nestle, Oppo, Thums Up, Tripoto, Coca-Cola and more...

 

Carat wins global Standard Chartered media pitch

Matthew Miller

Following a six-month pitch process, the Singapore office will handle media duties across more than 60 markets including India

 

Editor's Picks

Campaign India The Work 2016: Top 100 (1/4)

Campaign India Team

What was the best work of 2016?

 

Campaign India The Work 2016: Top 100 (2/4)

Campaign India Team

What was the best work of 2016?

 

Campaign India The Work 2016: Top 100 (3/4)

Campaign India Team

What was the best work of 2016?

 

Campaign India The Work 2016: Top 100 (4/4)

Campaign India Team

What was the best work of 2016?

 
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