Hong Kong is serious about wordplay | Audi debuts VR car-customisation | A frank Karoshi discussion

View in web browser   Friday, 13 January, 2017 Wordplay welcome in HK, but poor efforts will be pun-ished Soon Chen Kang 江欣珍 Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.   How Japanese advertising can become a better place to work David Blecken We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.   Audi steps up VR game with digital showroom Faaez Samadi Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalised customer pampering, according to the brand.     Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more Staff Reporters A weekly roundup of people moves and account news worth noting.   Don't underestimate audio as an ad channel in Asia DK Tan Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.   Editor's Picks Cathay creates brushstroke art based on flight history Ad Nut More than a million Marco Polo Club members will receive a customised birthday present.   The planner working to bring Japan Inc up to speed with LGBT consumers Misaki Tsuchiyama Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.   Baby by numbers Nelise Doornenbal Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?   Promoted China's #1 digital advertising concern Staff Leading experts weigh in on transparency in China's fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Prospect: Head of Consumer - Global PR Agency Hong Kong

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