China's strongest brands overseas | DigitasLBi, MediaCom and Ogilvy news | Live video opportunities

View in web browser   Tuesday, 17 January, 2017 Lenovo the most well-known Chinese brand overseas: BrandZ Soon Chen Kang 江欣珍 Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.   DigitasLBi bolsters APAC team after HPE win Faaez Samadi Ben McAneny, Reevi Rajan, Alvin Kirk, EJ Segovia and Vinay Devarapalli join the agency.   MediaCom Malaysia announces leadership change Staff Reporters Chanchal Chakrabarti takes over from Neal Estavillo as managing director.     Astonishing Mercedes-Benz videos inspire Malaysians Ad Nut See the incredible Mercedes-Benz CNY videos that have the country abuzz.   Live video Asia: Opportunities for brands in 2017 Jonathan Rudd Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?   Ogilvy buys remainder of two existing Chinese JVs Staff O&M is acquiring shares in two Chinese joint ventures it did not already own.   Editor's Picks Here come the Chinese/Lunar New Year's ads New work today from KFC and McDonald's. See which brand is offering lucky red underwear.   Asia-Pacific YouTube Ads Leaderboard: 2016 full-year results Staff Reporters Southeast Asia dominates the full-year list, as Tide's lunar new year spectacular from a year ago wins with more than 25 million views.   Three areas to watch in Japan's PR space Tetsuya Honda This year, Japan can look forward to progress in understanding social insights, new approaches to journalism, and the start of full-fledged preparations for the 2020 Olympics, says BlueCurrent's Tetsuya Honda.   Promoted China's #1 digital advertising concern Staff Leading experts weigh in on transparency in China's fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Prospect: Head of Consumer - Global PR Agency Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.