Blippar shuts Japan office | Infiniti names China marketer | A "next level" fried-chicken ad | More 2017 predictions

View in web browser   Thursday, 05 January, 2017 Blippar to shut Japan office after business model change David Blecken The augmented reality (AR) platform's move to a licence model means local offices are no longer required.   Infiniti names marketing and PR GM for China Staff Reporters Tim Heile joins the Nissan subsidiary's China joint venture, Dongfeng Infiniti, from BMW Japan.   Crispy curse? Texas Chicken ad shows fowl transformation Ad Nut Singapore eatery warns that customers will "literally burst into a drumstick in an explosion of pure joy".     Rocked by scandals, Japan must change Nori Takahiro Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.   2017: Crisis breeds plenty of opportunity Jasmine Sohrabji It's time to get over debating traditional versus digital media in India and to get real about investing substantially in data capabilities.   Five 2017 predictions for mobile marketing in APAC Rohit Dadwal Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.   Editor's Picks Wallet talk: The messages of the cards we carry George Byrne, Josh Dickins New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.   Engagement Meter: Social campaigns and posts that worked in December 2016 Ranjani Raghupathi See how Amazon, Nissan, Panasonic, Garnier and others made an impression.   Fake news: It's time for brands to act Luke Janich While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.   The sad state of advertising agency morale Mike Fromowitz Mike Fromowitz describes the problem and offers 10 principles to improve it.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Xpand Group: Business Director - performance marketing Singapore

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