Ad screens coming to rideshare cars in Malaysia | Agency innovation un-learnings | Gen Z challenges SEA brands

View in web browser   Wednesday, 11 January, 2017 Malaysia startup will place ad screens in ride-hailing cars Soon Chen Kang 江欣珍 Advertising platform expects to hit the road in late January with Uber and GrabCar drivers.   Gen Z challenges SEA brands: Kantar Millward Brown Faaez Samadi New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.   Agency innovation: You must un-learn what you have learned Andreas Krasser DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.     If you want your agency to evolve, ask the right questions Barry Lustig Assuming that the incoming Trump administration doesn't do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.   Premium New Business League: See the latest scorecard Staff Reporters In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.   Jetstar urges young people to forego Lunar New Year travel Ad Nut Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.   Editor's Picks Facebook tests ads mid-video to open up further revenue streams Matthew Chapman Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.   It's time brands woke up to the incentives for understanding disabled people Marianne Waite Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity   Ikea makes sleep into a sporting event Ad Nut From the UK: 'Win at sleeping' for Ikea by Mother London.   There's more than one (or two) ways to advertise toilet paper Ad Nut From the US: 'Be soft, be strong' for Angel Soft by Deutsch.   Promoted Behind Mindshare's AOY2016 Wins Staff As the celebration at Campaign Asia's annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Prospect: Head of Consumer - Global PR Agency Hong Kong   Xpand Group: Business Director - performance marketing Singapore

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