A celebrity cat's enduring legacy | China outlook | AI emotion detection | Prankvertising persists

View in web browser   Friday, 06 January, 2017 AI emotion detection among next big things Soon Chen Kang 江欣珍 A Zenith report tips AI-powered emotion-recognition technology as one of the top trends to watch out for in 2017.   Deceased cat still one of Japan's most popular brand endorsers David Blecken Fondly remembered 10 years after its 'appointment', a now departed 'stationmaster' cat shows that Japan's train stations are a blank canvas.   Move and win roundup: Cheil, WE, EON, McCann, more Staff Reporters A weekly roundup of people moves and account news worth noting.     China outlook: Great expectations Bertilla Teo As the dust settles on a brutal year, it leaves many questions about China and technology to ponder for the 12 months that lie ahead.   Oh goodie, another hilarious example of prankvertising Ad Nut Wasn't this 'reality' format already played out about two years ago?   AI is sneaking into marketing in small, invisible, ways Erik Hallander All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.   Editor's Picks Conversational commerce: Fad or future of business? Ishan Chatterjee The latter. So what considerations should brands take into account for conversational commerce to really work?   HSBC ad set in NZ features a fleeting Haka Ad Nut From the UK via New Zealand: 'The secret den', by J Walter Thompson for HSBC.   Promoted A shared language of ROI Staff Nielsen is importing its expertise in ratings to Hong Kong's digital advertising scene. Has its Digital Ad Ratings product been honed enough to provide the answers local advertisers need?   Promoted Campaign goes Dutch: Special report on Netherlands creative scene Staff The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international centre of excellence.   Events Campaign360 Mar 22, 2017 Grand Hyatt Hong Kong   MediaWorks Apr 26 - 29, 2017 Hanoi   Campaign Jobs   Xpand Group: Business Director - performance marketing Singapore

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