What Singles Day showed us | Wavemaker makes trio of appointments | Avoid adtech alphabet soup

Plus: Oh no, holidays ads

View in web browser   Monday, 12 November, 2018 Singles Day hits US$30.8 billion record as Alibaba goes 'all-in' Jenny Chan 陳詠欣 What brands won the day, and what we learned.   Wavemaker HK announces trio of new hires Matthew Miller The agency names a head of digital and head of strategy, as well as a performance director.   Your most critical decision in martech Jonathan Edwards Don't get lost in the alphabet soup of marketing and advertising tech. Use this checklist to see if you're building the right technology solutions.     Aldi gets the holiday season off to a crashing start Ad Nut If our pal Ad Nut is receiving Christmas ads, it must be early November.   Editor's Picks 40 Under 40: Simon Fiquet of Brand Expedia Read about Simon Fiquet and the 39 other impressive members of our 2018 list.   Nestlé consolidates media buying in China with Mindshare Jenny Chan 陳詠欣 Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.   APAC mobile ad fraud to hit US$56 billion by 2022 Faaez Samadi TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.   A surreal invitation to drink Asahi Super Dry Ad Nut Android geishas engaging in chainsaw bonsai pruning? That's just one of many twisted Japan tropes deployed in a new ad for the beer by The Monkeys.   Events Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit   Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel

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