We Are Social in HK | JWT study spots health opportunities I HK Women's Foundation calls out bias

View in web browser   Wednesday, 07 November, 2018 We Are Social opens shop in Hong Kong Jenny Chan 陳詠欣 The Hong Kong head has been setting up the agency's 13th office since July.   Consumerisation of healthcare in Asia is opening new doors for brands Robert Sawatzky By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study   HK's The Women's Foundation calls out boardroom gender bias Olivia Parker Non-profit The Women's Foundation and its 30% Club Hong Kong, launched in 2013 to raise awareness of the perks of gender diversity, have released a new campaign aiming to reduce gender bias in boardrooms.     What adland has learned from Cambridge Analytica Kate Magee The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.   'Fly Better' says Emirates — and do stop gawping at the air hostesses Ad Nut The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".   Mobile network operators' shot at challenging the duopoly Itamar Benedy MNOs pose the biggest challenge yet to Google and Facebook, yet obstacles remain.   Editor's Picks Cambridge Analytica whistleblower Christopher Wylie: It's time to save creativity Wylie became a household name when he blew the whistle on the Cambridge Analytica data scandal. Campaign UK talks to him about the effect it has had on his life, his fears for the future of creativity and the need for regulation of social media.   Premium 'Human-like' voice search a major asset-if done right Matthew Keegan Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.   WPP implements hiring freeze Alex Brownsell The group had been expected to hire about 2,000 new employees.   Events Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit   Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel

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