The lure of the brand side | Dentsu forms animation partnerships | Transparency and beyond: Rubicon Project's view

Plus: iProspect, Weber Shandwick make regional appointments | VIDEO: Singles Day wrapup

View in web browser   Tuesday, 13 November, 2018 Premium Seeking pastures new? All about moving client-side David Blecken Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.   Dentsu ties up with animation studios for branded content David Blecken The company sees growing demand for anime over advertising in Japan and abroad.   Nominate for Asia's first CMO Power List 2018 Olivia Parker We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region. You have two weeks to nominate!     Video, transparency and beyond: Rubicon Project's view Matthew Miller The CTO of one of the world's largest programmatic exchanges shares six key priorities.   iProspect appoints regional product and strategy leads Staff Reporters The company hires a chief product officer from Lazada and promotes to fill a head of strategy role.   Weber Shandwick promotes from within for APAC, China Staff Reporters The firm names a vice chair for APAC and a new president for China.   Promoted To acquire customers, be like the customer Staff Writer Surprise! The most-loved brands in the Philippines aren't the one that sell brand products.   News bites: CNNIC, Genesis Healthcare, McCorkell If you hunger to know about people moves and business wins, follow our frequently updated news bites column.   Editor's Picks The significance of Singles Day 2018 for Alibaba Jenny Chan 陳詠欣, Rick Boost Why China's carnival of consumption may be at a turning point   40 Under 40: Amaresh Godbole Read about Amaresh Godbole and the 39 other impressive members of our 2018 list.   'Rang-tan' ad hits 30m online views and prompts petition Magda Ibrahim A video about palm oil caught the attention of celebrities and has received more than 30 million views after a British supermarket chain complained it was stopped from airing it on TV.   JWT London facing claims of discrimination against white, straight, British men Jeremy Lee The men claim they were made redundant days after they expressed concern over comments a colleague made at a conference called Creative Equals.   Promoted Finding your fit with video marketing Staff Writer From format to style to distribution channels, video marketing leaves a lot of variables to consider.   Events Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel   Re.Con Philippines Nov 20, 2018 The Peninsula Manila

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