Programmatic approaches peak growth | Brutal honesty on 'digital transformation' | Can smart cities open paths for brand growth?

Plus: Duracell global creative up for review | LVMH digital czar on making mobile luxurious

View in web browser   Monday, 19 November, 2018 And now, some brutal honesty about 'digital transformation' Robert Sawatzky Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.   Programmatic spend approaches peak growth: Zenith Faaez Samadi New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.   Who made it to the AOY shortlists? Staff Reporters See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.     Better cities, new paths for brand growth in China Dennis Potgraven Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.   Duracell puts global creative account up for review Lindsay Stein The scope includes all international markets outside of North America.   Indonesia's top brand marketers dive into all things digital and data Staff Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape   Editor's Picks LVMH digital czar on China, sales and the new definitions of luxury Ruonan Zheng Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.   40 Under 40: James Hacking of BlueCurrent Read about James Hacking and the 39 other impressive members of our 2018 list.   Lexus launches ad scripted entirely using AI Magda Ibrahim Spot is directed by Oscar-winning Kevin Macdonald.   A Japanese detergent maker's first steps towards personalisation David Blecken CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.   Promoted Why outcomes matter, not just to the CMO Daniel Henriksen Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change   Events Re.Con Philippines Nov 20, 2018 The Peninsula Manila   Re.Con Indonesia Nov 22, 2018 Ritz Carlton Mega Kuningan, Jakarta

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.