Make voice search a major brand asset | WPP freezes hiring | Pug power: Hotels.com explains new campaign | Publicis One's new Japan strategy head

Plus: In-house buying has "blown away' expectations at Sprint

View in web browser   Tuesday, 06 November, 2018 Premium 'Human-like' voice search a major asset—if done right Matthew Keegan Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.   Publicis One Japan strategy head vows to enjoy the pressure David Blecken Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.   The pug stays in the picture Matthew Miller Hotels.com's senior brand marketing director explains why the company is unifying its creative in a series of markets around a canine embodiment.     WPP implements hiring freeze Alex Brownsell The group had been expected to hire about 2,000 new employees.   BBDO announces major regional management shake-up Oliver McAteer Jim Moser will be chairman in Europe, while St. John Walshe is elevated to Americas CEO.   Sprint: In-house buying has 'blown away' expectations Gideon Spanier Mobile carrier has saved $150 million, chiefly in marketing efficiencies.   Editor's Picks 40 Under 40: Apurva Chamaria of RateGain Read about Apurva Chamaria and the 39 other impressive members of our 2018 list.   Premium Singles Day: MNCs slow to evolve e-commerce in China Jenny Chan 陳詠欣 Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.   Announcing the Re.Con Thailand speaker lineup Staff Speakers from Agoda, Google, Carlsberg, FWD and more tackle the issues facing regional digital marketers in Thailand   The pursuit of healthy efficiencies Claire Van Heyningen Three factors you can adjust across your entire business to unlock efficiency that creates valuable gains beyond the monetary.   Events Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit   Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel

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