Are MNCs ready for Singles Day | WLT opens Smoke & Mirrors in Bangkok | Attend Re.Con Thailand

Plus: MediaMath announces 'guarateed viewable' market | Efficiency in a healthy way

View in web browser   Monday, 05 November, 2018 Premium Singles Day: MNCs slow to evolve e-commerce in China Jenny Chan 陳詠欣 Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.   Williams Lea Tag installs Smoke & Mirrors in Bangkok Matthew Miller Studio is a response to global-client demand for post-production and digital adaptation in APAC.   Facebook promotes APAC Creative Shop head to global Omar Oakes Rapha Vasconcellos currently leads Facebook's in-house agency in Asia-Pacific.     Announcing the Re.Con Thailand speaker lineup Staff Speakers from Agoda, Google, Carlsberg, FWD and more tackle the issues facing regional digital marketers in Thailand   How 'Fearless girl' became 'Fearful girl' this weekend Lindsay Stein Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.   MediaMath launches 'guaranteed viewable' market Staff Reporters Australia, Japan and Singapore are among the initial markets for the company's Guaranteed Viewable Market.   Editor's Picks The pursuit of healthy efficiencies Claire Van Heyningen Three factors you can adjust across your entire business to unlock efficiency that creates valuable gains beyond the monetary.   Premium Why it's time for toys and toy ads to go gender-neutral in Asia Olivia Parker Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.   40 Under 40: Fleire Castro of Third Team Media Read about Fleire Castro and the 39 other impressive members of our 2018 list.   Events Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit   Event360 Nov 14, 2018 Hong Kong Ocean Park Marriott Hotel

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