Alcohol brands promise responsible social-media marketing | KBS and Forsman & Bodenfors merge | Rethinking auto marketing

Plus: Sunshine gets funds for APAC investment | PHD touts in-video ad placement for Knorr

View in web browser   Wednesday, 19 September, 2018 Alcohol brands pledge social-media responsibility Matthew Miller Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.   KBS and Forsman & Bodenfors merge Lindsay Stein The pairing marks the end of the KBS name.   Sunshine raises investment to grow in US and China Brittaney Kiefer Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.     Automotive marketing: Time for a re-think Sameer Singh A new approach is required as the effectiveness of touchpoints in the auto category declines.   These actors didn't see the Knorr ad, but viewers will Matthew Miller Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.   Spikes jury chief Cristovao: No more lip-service to causes Olivia Parker The head of Google Brand Studio in APAC is president of the Digital, Digital Craft and Mobile juries at Spikes Asia 2018—and she already has a list of things she's hoping not to see.   Briefs: Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWAHakuhodo, HH Global Keep tabs on people moves and account news.   Editor's Picks See the latest Asia-Pacific YouTube Ads Leaderboard Staff Reporters Work from Vietnam takes six of the 10 spots, including three each for Vinamilk and Samsung.   Meet the 2018 Women to Watch: Angeline Lodhia of Inskin Media Learn about Angeline Lodhia and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Promoted Exploring esports: Players and teams Chris Tran, Tuomas Peltoniemi A few ways marketers can get behind the professionals in the esports industry.   Alert: Final nomination deadline is tomorrow The deadline for 40 Under 40 nominations is tomorrow (20 September) at 18:00 (SG/HK).   Promoted Open Measurement SDK will unleash mobile app ad spend in Southeast Asia Niall Hogan Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?   Innovation Spikes 2018 shortlist announced Rick Boost Top teams now prepare themselves for next week's live presentation.   Events Brands in Motion Breakfast Briefing Sep 21, 2018 Metta   Spikes Asia Festival of Creativity Sep 26 - 28, 2018 Suntec Convention Centre

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