Wednesday 19 September 2018

Series on 250 years of celebrity endorsements | Print media should stop playing defensive: IAA Panel | Account wins: Leo Burnett, Isobar |

 
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Thursday, 20 September, 2018

Blog: Raising a toast to 250 years of celebrity advertising

Sandeep Goyal

Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years

 

"Print media has to enhance its self confidence": IAA panel discussion

Campaign India Team

The IAA panel discussion during the launch of The Gutenberg Galaxy could give print media owners something to cheer

 

Aaj Tak plays a familiar tune to show the truth

Campaign India Team

Watch the films by Hindi news channel Aaj Tak here

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Bridgestone rides with Leo Burnett India

Campaign India Team

The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.

 

Colorbar awards digital mandate to Isobar India

Campaign India Team

The account will be managed by Isobar's Delhi office

 

Editor's Picks

Weekend Watch: Brooke Bond tries to strengthen the religious ties

Campaign India Team

Watch the film by Geometry Encompass for Hindustan Unilever's tea brand, Brooke Bond, on fostering secular ties around Ganesh Chaturthi

 

Opinion: Sport is a game changer for brand loyalty

Prabhu Kannan

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

 

Blog: Sepia-toned influence - a note on nostalgia in marketing

Aditi Anand

The author explains why nostalgia is a win win for marketers

 

"Localisation is the key for Snapchat in India": Imran Khan

Carol Goyal

In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.

 
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