Blog: Raising a toast to 250 years of celebrity advertising
Sandeep Goyal
Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years
"Print media has to enhance its self confidence": IAA panel discussion
Campaign India Team
The IAA panel discussion during the launch of The Gutenberg Galaxy could give print media owners something to cheer
Aaj Tak plays a familiar tune to show the truth
Watch the films by Hindi news channel Aaj Tak here
Bridgestone rides with Leo Burnett India
The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
Colorbar awards digital mandate to Isobar India
The account will be managed by Isobar's Delhi office
Weekend Watch: Brooke Bond tries to strengthen the religious ties
Watch the film by Geometry Encompass for Hindustan Unilever's tea brand, Brooke Bond, on fostering secular ties around Ganesh Chaturthi
Opinion: Sport is a game changer for brand loyalty
Prabhu Kannan
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
Blog: Sepia-toned influence - a note on nostalgia in marketing
Aditi Anand
The author explains why nostalgia is a win win for marketers
"Localisation is the key for Snapchat in India": Imran Khan
Carol Goyal
In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.
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