Q&A with Google on the future of search

SEW | Daily "It's been going on for many years, but it still takes me aback just how different the notion of a "webmaster" is now than it was 15 years ago. The huge number of tools that make it easy for anyone to create a fantastic website without requiring a technical background is great, and super powerful. We're all going to have to become more comfortable assuming that our audiences do not have a technical background, and we'll also have to demystify a lot of the technology so that people who have already done difficult things like learn to set up a business, hire employees, manage supply chains, learn accounting concepts, and deal with inventory realize that there's nothing magical or mystical about the technical concepts they should master to really be successful online." This week, we sat down with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and what his team is facing, anticipating, and doing to prepare. He'll be participating in our Transformation of Search Summit in NY on Oct 19. Here's a sneak peek of the conversation to come. In other news, we have a few passes left for our Transformation of Search summit in New York on October 19. If you'd like to try your luck to win a free one, complete our quick 1 question survey. Today's Top Story Q&A with Google on the future of search Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search. by Kimberly Collins Featured Report: What goes on in our readers' heads? Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed format of the past. Download this new report and learn ways to unlock your contents true value and cut through the noise of outdated content. Download now Industry Hey Siri, how do I responsibly invest in voice-activated technology at work? Globant released a recent report on the rise of voice-activated technology in 2018. In this post, Globant CTO Diego Tartara shares data from the report and insight into what businesses can do to adapt to voice technology. Read more by Diego Tartara SEO Why PPC and SEO need to work together Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it's no different in the world of search. It can be difficult… Read more by Neil Morse Social How to blend performance and branding for a Q4 boost Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you'll have to incorporate… Read more by Sana Ansari What is social media listening (and how it can help your SEO) The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn't left behind in these debates and, like many others, realized after a while that social media is needed for a full and… Read more by Aleh Barysevich Content How to get your digital marketing organized and motivated One thing that causes many businesses abandon efforts to succeed in online marketing is that it's extremely overwhelming. Read more by Ann Smarty Latest Report Useful links Promote your business 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com

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